No news is good news
Gruen Season 2017
Saying no to news
Excitingly, in 2017 Carbon Creative debuted on Gruen, the ABC’s show for advertising aficionados, as part of their segment The Pitch, where ad agencies across the country are asked to fulfill the impossible brief. Our client, the Say No to News Society, wanted to put an end to… well news.
Our creative team together with some of the most talented ad peeps in Brisbane set out about saying no to news. From a suburban Brisbane home, it was a journey that took us deep into the world of taxidermy with News Stuffs Your Head. We didn’t take home the gong but it didn’t matter so much in the end.
The real gong goes out to our friends who helped make it all happen and to whom we give many thanks:
Creative Director – Rem Bruijn, Brainheart
Director of Photography – Brendan Williams, B Films
Post Production – Haley Stibbard, 3P Studio
Music Composition – Raf Mikolajczyk, Jarsonic
Hero Talent – Steve Isaac, Light & Motion
Newsreader – George Roberts, ABC
Camera Assisstant – Mike Cranfield
Gaffer – Luc Cartillier
Best Boy – Rob Stocks
Taxidermist – Lauren Hundloe, External Creatures Taxidermy
PS. No animals were harmed in the shooting of this production!