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Privacy Policy

Carbon Media Pty Ltd trading as Carbon Creative (“Carbon Creative”, “we”, “us”, or “our”) is committed to protecting the privacy of individuals and organisations we engage with, and compliance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This Privacy Policy explains how we collect, use, disclose, and protect your personal information in relation to our communications, advertising, design, engagement, and public information campaign services.

About us

Carbon Creative is a social change creative communications agency. We work with a wide range of clients – including, but not limited to, private companies, not-for-profit organisaitons, non-government organisations, as well as federal, state and local government departments, agencies, and commissions – to deliver public information campaigns, communication strategies, community engagement, and creative services.

For any privacy-related queries, please contact:

Via post:
Carbon Creative
Attn: Privacy Officer
GPO Box 1261
Brisbane QLD 4001

Via email:
[email protected]

What personal information we collect

We may collect the following types of personal information:

  • Name
  • Email address
  • Organisation name and role
  • Contact information provided by you
  • Information contained in your communications with us
  • Publicly available business contact information, such as organisational email addresses relevant to public information campaigns.

We generally do not collect sensitive information unless it is directly necessary for our work and you have provided consent, or where permitted by law.

How we collect personal information

We may collect personal information:

Directly from you, such as when:

  • You contact us via email, website, or telephone
  • You engage our services
  • You attend events or participate in stakeholder engagement activities.

Indirectly or from third parties, such as:

  • Publicly available organisational contact details
  • Information provided by our clients in connection with public information campaigns
  • Partner organisations and service providers assisting in campaign delivery.

Automatically, such as:

  • Website analytics, cookies, and tracking tools (if used)
  • Metadata or technical usage information.

Why we collect and use personal information

Carbon Creative collects and uses personal information to:

  • Engage with individuals and organisations relevant to public information campaigns
  • Provide our full range of services including advertising, communication, PR, design, and stakeholder engagement
  • Distribute public information campaign materials
  • Communicate with organisations whose work relates to the services or initiatives being promoted
  • Respond to enquiries and manage relationships with clients, stakeholders, and the community
  • Improve our services, processes, and communication effectiveness
  • Meet contractual, regulatory, or legal obligations.

Where we send communications to publicly available organisational email addresses, we do so only where it is relevant to the services you provide and the public information campaigns we deliver on behalf of our clients.

Disclosure of personal information

We may disclose your personal information to:

  • Clients we work with
  • Contractors and service providers who assist with campaign design, delivery, analytics, communications, or engagement
  • Technology providers (e.g., email platforms, data hosting, analytics tools)
  • Regulatory or oversight authorities where required by law.

Affiliate and client use of personal information

Where appropriate and relevant to the purpose for which your information was collected, we may also provide your personal information to our clients (including government departments, agencies, and other organisations) so that they may contact you with information, updates, or resources related to the public information campaigns or services they provide.

These communications will only relate to matters connected to your role, organisation, or the public information initiative in question.

We ensure that any third parties we work with comply with appropriate privacy and confidentiality obligations.

Overseas disclosure

Some personal information may be transferred to service providers located outside Australia (e.g., cloud hosting, analytics platforms, or email service providers).

Where this occurs, we take reasonable steps to ensure those providers handle personal information in accordance with the APPs.

Access and correction

You may request access to, or correction of, the personal information we hold about you at any time. To do so, please contact us via: [email protected]

We will respond within a reasonable timeframe and in accordance with the Privacy Act 1988 (Cth).

Security of personal information

We take reasonable measures to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. These measures include:

  • Secure systems and controlled access
  • Staff confidentiality obligations
  • Data minimisation practices
  • Secure destruction or de-identification of information that is no longer required

Complaints about privacy

If you wish to make a privacy complaint or have concerns about how your personal information has been handled, please contact us using the details above.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC):

Website: https://www.oaic.gov.au

Updates to this privacy policy

Effective date: 5 January 2026.

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. The updated version will be published on our website with the effective date noted.