Our Team
We’re here because we believe in what we do. Most of our people made the leap across from big agency land to work at Carbon. This means we’re not only passionate about social causes and ready to shake things up, we’re also super experienced.
We are here because we believe that good ideas can make real change.
Our story
Founded in 2006 by proud Birri and Guugu Yimidhirr man, Wayne Denning, Carbon Creative is 100% First Nations owned and run. After more than a decade of working on landmark Australian government policies in Native Title and Land Rights, Wayne saw an opportunity to make a real difference to the lives of his fellow First Nations Australians by putting storytelling and creativity front and centre with the goal of changing hearts and minds on a grand scale. Carbon Creative was born.
From the mainstream to the marginalised, Wayne’s vision has evolved to empower and motivate behaviour change en-masse. Today, Carbon Creative is a team of creative social change specialists making good on this vision. In addition to advertising and communication briefs, Wayne leads his team on self-funded innovative bespoke social change projects, close to the agency’s heart. He also enjoys the occasional keynote for like-minded organisations and is forever seeking out ways to shift the needle for the greater good. Never far from his side are his fur besties, groodles George and Winston.
At Carbon Creative, we’re proud of our story. To represent this visually, we commissioned talented First Nations artist Riki Salam to bring this to life in artwork. See the artwork and artwork story here.
Our clients
Our manifesto
We are what we believe. And we believe in good.
We believe that good people with good ideas can make good things happen.
That you have to fight for good, unless you’re prepared to live with bad.
That being good means being brave and authentic and ambitious, because no good can come from mediocrity.
And that being the voice of disruption can end up leading to a world of good.
Our job is to make change, make a difference, and make it matter.
Our job is to make good.