Think Your Way
Australian Government Department of
Education and Training
Empowering the next generation into higher education
Over the past decade the number of Indigenous students participating in higher education has increased but remains disproportionate to non-Indigenous students. To help turn these stats on their head, we created the Think Your Wayportal and social marketing strategy, to promote Aboriginal and Torres Strait Islander heroes and role models completing uni and chasing their career goals. 7 broadcast quality TVCs, 27 hero interviews from across Australia and an extensive interactive portal later, Think Your Way is up and running, inspiring the minds of Indigenous youth and mature age students.