Our Work

Think Your Way

Australian Government Department of
Education and Training

Empowering the next generation into higher education

Over the past decade the number of Indigenous students participating in higher education has increased but remains disproportionate to non-Indigenous students. To help turn these stats on their head, we created the Think Your Wayportal and social marketing strategy, to promote Aboriginal and Torres Strait Islander heroes and role models completing uni and chasing their career goals. 7 broadcast quality TVCs, 27 hero interviews from across Australia and an extensive interactive portal later, Think Your Way is up and running, inspiring the minds of Indigenous youth and mature age students.


Online Video
Print and Outdoor Samples
Motion Graphic Video