About us
We believe in
the power of ideas
to do good
We're not your typical creative agency—we're helping make the world a better place. Carbon Creative exists to create game-changing solutions for some of society's biggest issues. We're committed to driving social change, and we're doing it with powerful and impactful ideas.
Our approach
We live in extraordinary times. Extreme weather is now the norm, but our leaders still can't agree on climate change. We're more connected, but we're lonelier than ever. And as the call for equality grows louder, wealth and gender gaps continue to grow. There's much to do.
We're tackling the big issues one by one, and we've already racked up some big wins. Among other things, we've helped reduce smoking rates, we've driven up childhood immunisation, and we've found carers for some of Australia's most vulnerable kids. We don't pretend to have all the answers, but as specialist creatives and strategists with strong digital sensibilities, we're doing all we can to create real, lasting change.
Our services
-
Creative
- Campaign
- Strategy
- Concept development
- Design development
- Above the line
- Below the line
- Research
-
Art & illustration
- Aboriginal and Torres Strait Islander artwork
- Illustration
-
Graphic design
- Development & concept
- Brand design
- Graphic design
-
Production
- Video (corporate to broadcast)
- Motion graphics
- Animation
- Photography
-
Digital
- Digital strategy
- Website design & development
- App design & development
- E-learning solutions
-
Community engagement
- Aboriginal and Torres Strait Islander community led discussion, consultation & engagement
- Research workshops
-
Communications
- Strategy
- Planning & implementation
- Event design & management
-
Outreach
- Carbon Creative owned outreach initiatives that help make positive social change
Carbon
Creative is 100% Indigenous owned and operated and is a Supply Nation
certified supplier.
Our team
We're here because we believe in what we do. Most of our people made the leap across from big agency land to work at Carbon. This means we're super experienced, we're passionate about social causes, and we're ready to shake things up.
because we believe
that good ideas can
make real change.
-
Karen Murphy,
senior account manager
-
Angela Hueppauff,
general manager
-
George,
super pooch
-
Wayne Denning,
managing director
-
Monique Kneepkens,
co-creative director
-
Dean McGrath,
senior designer
-
Lieve Torbeyns,
senior designer / art-director
-
James Fewtrell,
account director
-
Lucy Philp,
account manager
-
Romain Gambetta,
senior designer
-
Michele O'Sullivan,
group account director
-
Sandra Hind,
co-creative director
-
Eddy Gilmour,
business development manager
-
Rebecca Blinco,
executive strategy director
-
Sim Hamisi,
junior designer
-
Winston aka Winnie,
pooch junior
Karen Murphy
senior account manager
Angela Hueppauff
general manager
George
super pooch
Wayne Denning
managing director
Monique Kneepkens
co-creative director
Dean McGrath
senior designer
Lieve Torbeyns
senior designer / art-director
James Fewtrell
account director
Lucy Philp
account manager
Romain Gambetta
senior designer
Michele O'Sullivan
group account director
Sandra Hind
co-creative director
Eddy Gilmour
business development manager
Rebecca Blinco
executive strategy director
Sim Hamisi
junior designer
Winston aka Winnie
pooch junior
Our story
16 years ago, proud Birri and Guugu Yimidhirr man Wayne Denning saw an opportunity to make a real difference to the lives of his fellow First Nations Australians. After more than a decade of working on landmark Australian government policies in Native Title and Land Rights, Wayne's vision put storytelling and creativity front and centre with the goal of changing hearts and minds on a grand scale. Carbon Creative was born.
From the mainstream to the marginalised, Wayne's vision has evolved to empower and motivate behaviour change en-masse. Today, Carbon Creative is a team of creative social change specialists making good on this vision. In addition to advertising and communication briefs, Wayne leads his team on self-funded innovative bespoke social change projects, close to the agencies heart. He also enjoys the occasional keynote for like-minded organisations and is forever seeking out ways to shift the needle for the greater good. Never far from his side are his fur besties, groodles, George and Winston.
When he's not leading the charge at the agency as Carbon Creative's Managing Director, Wayne keeps busy advising boards, doing keynotes for like-minded organisations, and completely spoiling his dogs George and Winston.
